How Restaurant QR Ordering Helps Limited Staff and Queues
20 May 2024 
Slowly Moving Customer Queues with Limited Restaurant Staff? Here's How QR Code Ordering Helps
Four years after 2020, the F&B industry is slowly bouncing back from the highly challenging times COVID-19 brought to restaurants.
During the industry’s turbulence during the pandemic, many brand owners, if not fully closing their businesses, resorted to staff reductions, which left them with leaner teams as they adapted to survive the crisis.
But today, we no longer see empty, silent stores, cafes, and restaurants–it’s as if everything has gone back to normal. Yet recovering business operations is not an easy feat in the post-pandemic landscape, and some might still not have the ample workforce they need to get back on track.
The application of automation in the food establishment setting, especially restaurant QR ordering, is seen to be essential during these adversities.
If your restaurant has limited waitstaff, which results in slow-moving customer queues and operations, consider a QR code menu ordering system. This innovation helps customers and guests place their orders directly through their smartphones. Here, the customer’s phone serves as their digital menu and payment channel at once.
How exactly does restaurant QR ordering help your food business? Read on to find out.
Automating your menu–here are the 6 benefits of restaurant QR ordering
The essence of digitalising operations is to increase efficiency and provide convenience to whoever uses that technology. In leveraging restaurant QR ordering, customers place orders and pay through their phones by scanning a QR code on their tables.
Here, they will not rely on waitstaff to send their orders to the kitchen, and there is also less time spent on their whole dining experience because they will not be falling in line at the counter just to make an order.
This will increase table turnover rates, which can attract and accommodate more customers to dine in–meaning there are also more opportunities for sales and profits, especially during peak hours.
Additionally, restaurant QR ordering promotes upselling and cross-selling as it can suggest upgrades and add-ons per order, encouraging customers to spend more.
QR ordering for restaurants increases operational efficiency and accuracy. Since customers will be directly responsible for entering their orders, you can expect reduced errors in serving them the correct food. This can minimise food waste in your restaurant and give customers a better dining experience to come back for.
Orders placed through restaurant QR ordering go straight to the kitchen immediately. So, as soon as the kitchen staff receives a customer order via codes, they can instantly prepare food, and guests will be dining in no time. Ultimately, this technology streamlines kitchen operations, reducing customer wait times and improving the overall experience.
Consistency in businesses is a crucial factor in driving growth, brand awareness, and success.
Owners must provide unfailing, positive service to customers every single time, and they can do this by standardising order experience through QR code ordering for restaurants. This is especially true for owners and managers managing food chains because they’ll be able to provide the same experience at every location.
With consistency, they can reflect better branding across all outlets and present unified marketing messages, promotions, or menus.
In embracing a QR code system for restaurants, there’s no need to update and run paper menus for printing. This technology offers flexibility and ease in updating your digital menu, launch promotions, and adjust pricing.
Additionally, no expensive hardware installations are needed, and your business grows, you can simply add more QR codes to accommodate additional tables or locations.
QR ordering systems can provide insights into customer preferences and ordering patterns. Using this information, you can tailor and adjust your products according to your guests’ preferences and even use them in your marketing strategies.
What’s your best-seller? What food pairings and suggestions can you make from your offers? These are just some of the many points you can tap into to improve your customers’ overall dining experience with your brand. Seeking the answers to these can enhance your brand while effectively resonating with your audience and answering their preferences.
Above all, it gives you the operational efficiency to better serve customers
Achieving productivity and optimising your operations may be the core advantages of QR code ordering. These are crucial points for your restaurant business, especially since you are dealing with hungry customers who can quickly provide a review that can either make or break your brand name.
So, if you are interested in applying this growing technology to your restaurant, Zappbuy is the innovative QR code ordering tool you’re looking for. Contact us to learn how.
