A Complete Guide on QR Code Ordering Systems | Zappbuy

A Complete Guide on QR Code Ordering Systems—What it is and How it Works

If there’s anything that the pandemic has greatly emphasised to businesses and different industries, it is the uptrend of the ‘contactless’ culture–a concept that we continue to integrate well into our lives even now.

To be more specific, Food and Beverage (F&B) businesses have significantly capitalised on contactless payments, ordering, and delivery solutions, which, mostly nowadays, are seamlessly powered by QR code ordering. This new system facilitates ‘dining in just a scan.’

According to a case study by the Nanyang Technological University in Singapore, many F&B businesses rely on NFC payment, food ordering and recommendation systems, Wi-Fi, and QR codes for their restaurant operations.

It only zeroes in on the fact that the F&B industry in the country is gearing itself up for innovation, and it is something that other restaurants that have yet to embrace this technology must be aware of to keep up with industry changes.

So, if you’re still new to the QR code ordering revolution, this guide will mention all the points you should know to get started.

What is QR Code Ordering?

QR code ordering operates on a ‘scan to order’ basis wherein customers can view your menu, pay, and place their order from their mobile devices by scanning a code using their device’s camera.

This contactless solution advocates for customer convenience and assists restaurants in enhancing their operational efficiency by saving time and resources: no more customer waiting times, queues, and even the need for extra waitstaff.

Additionally, QR Ordering combines improved safety compliance (ever since COVID-19) with customer experience, making it perfect for restaurant owners or managers seeking safer but innovative ways to improve efficiency while customer satisfaction within their brand.

What are the benefits of a QR Code Ordering system for businesses and customers?

Shifting from traditional ordering methods to a modern approach, such as QR code ordering, has numerous benefits for both restaurants and customers.

Here are some reasons why this is a smart change for your brand:

For businesses

Enhances operational efficiency

QR code ordering streamlines operations, with customers sending orders through their devices straight to the restaurant’s kitchen. It means that there will be no time spent queuing at the counter, floor staff encoding orders on machines, or receiving cash payments.

The dining experience literally starts when they sit at their tables and order with QR codes. With this, your staff will have more time to focus on food quality and other aspects that can elevate their dining experience.
Promotes data-driven insights in your operations

QR ordering provides more opportunities to get to know your customers and understand their menu preferences. By properly analysing these insights and data, you can continuously improve your service and product offerings and provide a guided and well-informed customer experience.

This data-driven approach can create actionable marketing and business strategies well-aligned to customer demands.
Supports order accuracy

Allowing customers to enter their orders themselves minimises order-taking or communication errors. The likelihood of mistakes decreases, which can result in reduced food wastage and a seamless dining experience for both customers and restaurants.
Increases faster table-turnover rates

One of the top advantages QR codes offer is faster ordering, boosting the entire dining process. This will result in faster table turnover within the restaurant and increased seating capacity to entertain more guests.

What does it mean to have more guests? An increase in sales. Research suggests that restaurants see a 35% increase in revenue after switching to QR ordering.
Helps in standardising ordering processes and customer experiences

Now that the ordering process is powered by technology, your restaurant can provide a standardised experience, especially if you operate multiple chains.

Customers can expect a consistent level of service no matter which location they visit. This can be a significant advantage for chain restaurants, as it builds customer trust and loyalty.

For Customers

Reduced waiting times

A hungry customer is one thing, but a ‘hangry’ one is not someone to mess with. From the guest’s perspective, they can benefit from lesser waiting times since they will not spend minutes lining up at the cashier and waiting for their order only after it is entered at the counter.
Order flexibility and transparency

Customers have control over their orders while having complete visibility into the process. They can conveniently order and track their orders’ status, ensuring services’ correctness and transparency.

If they decide to order another menu item in the middle of their meal, they can just quickly scan the code anytime.
A memorable and convenient dining experience

With the benefits of QR code ordering, implementing it in your business can result in good customer service and experience, making their whole dining journey in your restaurant something to return for.

This will ensure that customers remember your business fondly, increasing trust and loyalty for your brand wherever you go, as well as repeat clients who can spread the word to their friends and families.

How does QR Code Menus work?

QR Code ordering is self-ordering. Restaurants can place the codes on tables or outside upon entry. Then, customers can start their dining experience immediately by scanning the QR code for food menu.

When the customer accesses the menu, they will see the items with descriptions, images, prices, or even opportunities for customisation (the interface could vary in different restaurants).

Afterwards, guests will choose from the options, place their orders, and pay. Quick and easy, right?

No complex or heavy technology is involved, even log-ins, sign-ups, or application downloads. Simply hold your phone, scan the restaurant QR code, and order.

QR Code Ordering is the future of dining, and restaurants should see it as a good investment

QR code ordering systems are not going anywhere.

The largest demographic in the world, millennials and Gen Zs, mainly favour QR code ordering and contactless payments. Studies found that 53% of millennials prefer using mobile devices to elevate their dining experience, and 43% of Gen Zs and millennials choose contactless payment options when eating out.

Additionally, a report in 2022 states that 66% of restaurants employ QR codes on tables to access restaurant menus and that this is projected to grow further.

With the continuous growth of QR code use in restaurants and the patronage of young and future generations with this technology, it is only valid to deem it a good investment as early as now, especially when more and more restaurants currently use it to their advantage.

Join other restaurants and start your QR ordering experience with Zappbuy

Zappbuy assists restaurants like yours in integrating contactless dining into your business, an ongoing trend for the F&B industry in this new age.

We offer a QR code ordering system Singapore restaurants should not miss adding to their operations. It is user-friendly and straightforward, allowing customers to browse your digital menu and pay directly from their smartphones at their own pace.

How Restaurant QR Ordering Helps Limited Staff and...